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IQOS point-of-sale marketing strategies in Israel: a pilot study

BACKGROUND: Philip Morris International’s IQOS (“I Quit Ordinary Smoking”) device has increasingly penetrated the global tobacco market. In Israel, among the first countries with IQOS in its market, the IQOS device is sold in specialty stores and online; the heat sticks – HEETS – are sold at traditi...

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書目詳細資料
發表在:Isr J Health Policy Res
Main Authors: Bar-Zeev, Yael, Levine, Hagai, Rubinstein, Gil, Khateb, Ihab, Berg, Carla J.
格式: Artigo
語言:Inglês
出版: BioMed Central 2019
主題:
在線閱讀:https://ncbi.nlm.nih.gov/pmc/articles/PMC6330751/
https://ncbi.nlm.nih.gov/pubmed/30642383
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s13584-018-0277-1
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