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IQOS point-of-sale marketing strategies in Israel: a pilot study
BACKGROUND: Philip Morris International’s IQOS (“I Quit Ordinary Smoking”) device has increasingly penetrated the global tobacco market. In Israel, among the first countries with IQOS in its market, the IQOS device is sold in specialty stores and online; the heat sticks – HEETS – are sold at traditi...
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| Publicado no: | Isr J Health Policy Res |
|---|---|
| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
BioMed Central
2019
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6330751/ https://ncbi.nlm.nih.gov/pubmed/30642383 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s13584-018-0277-1 |
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