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The feeling of throwing good money after bad: The role of affective reaction in the sunk-cost fallacy

Continuing investing in a failing plan (i.e., the sunk-cost fallacy) is a common error that people are inclined to make when making decisions. It is impossible to get resources back that already have been invested. Hence, economic theory implies that decision makers’ decisions should only be guided...

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Publicat a:PLoS One
Autors principals: Dijkstra, Koen A., Hong, Ying-yi
Format: Artigo
Idioma:Inglês
Publicat: Public Library of Science 2019
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Accés en línia:https://ncbi.nlm.nih.gov/pmc/articles/PMC6324799/
https://ncbi.nlm.nih.gov/pubmed/30620741
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0209900
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