Using the Health Belief Model to Analyze Instagram Posts about Zika for Public Health Communications

We analyzed Instagram posts about Zika by using the Health Belief Model. We found a high presence of threat messages, yet little engagement with these posts. Public health professionals should focus on posting messages to increase self-efficacy and benefits of protective behavior, especially when a...

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Bibliographic Details
Published in:Emerg Infect Dis
Main Authors: Guidry, Jeanine P.D., Carlyle, Kellie E., LaRose, Jessica G., Perrin, Paul, Messner, Marcus, Ryan, Mark
Format: Artigo
Language:Inglês
Published: Centers for Disease Control and Prevention 2019
Subjects:
Research Letter
Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC6302587/
https://ncbi.nlm.nih.gov/pubmed/30561302
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3201/eid2501.180824
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