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Predictive validity of tobacco marketing receptivity index among non-smoking youth
INTRODUCTION: In a previous cross-sectional study of early adolescents, we developed a marketing receptivity index (MRI) that integrates point-of-sale (PoS) marketing exposures, brand recall, and ownership of branded merchandise. The MRI had independent, positive associations with smoking susceptibi...
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| Udgivet i: | Addict Behav |
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| Main Authors: | , , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2018
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6262228/ https://ncbi.nlm.nih.gov/pubmed/29407686 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1016/j.addbeh.2018.01.020 |
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