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“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study
Price played an important role in most purchases. Buying behavior was strongly determined by consumers' price expectations. Emotion as a research hotspot was demonstrated to be ubiquitous in marketing and influenced purchase processing as well. This study addressed interests upon whether emotio...
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| Publicado no: | Front Neurosci |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Frontiers Media S.A.
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6182089/ https://ncbi.nlm.nih.gov/pubmed/30344472 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fnins.2018.00691 |
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