Monitoring Tobacco Brand Websites to Understand Marketing Strategies Aimed at Tobacco Product Users and Potential Users

INTRODUCTION: Limited information exists about strategies and methods used on brand marketing websites to transmit pro-tobacco messages to tobacco users and potential users. This study compared age verification methods, themes, interactive activities and links to social media across tobacco brand we...

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Salvato in:
Dettagli Bibliografici
Pubblicato in:Nicotine Tob Res
Autori principali: Escobedo, Patricia, Cruz, Tess Boley, Tsai, Kai-Ya, Allem, Jon-Patrick, Soto, Daniel W, Kirkpatrick, Matthew G, Pattarroyo, Monica, Unger, Jennifer B
Natura: Artigo
Lingua:Inglês
Pubblicazione: Oxford University Press 2018
Soggetti:
Original Investigations
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC6154979/
https://ncbi.nlm.nih.gov/pubmed/29059386
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1093/ntr/ntx200
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