Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter

OBJECTIVE: This study explores the presence and actions of an electronic cigarette (e-cigarette) brand, Blu, on Twitter to observe how marketing messages are sent and diffused through the retweet (i.e., message forwarding) functionality. Retweet networks enable messages to reach additional Twitter u...

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Detalhes bibliográficos
Publicado no:PLoS One
Main Authors: Chu, Kar-Hai, Unger, Jennifer B., Allem, Jon-Patrick, Pattarroyo, Monica, Soto, Daniel, Cruz, Tess Boley, Yang, Haodong, Jiang, Ling, Yang, Christopher C.
Formato: Artigo
Idioma:Inglês
Publicado em: Public Library of Science 2015
Assuntos:
Research Article
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC4694088/
https://ncbi.nlm.nih.gov/pubmed/26684746
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0145387
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