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Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter
OBJECTIVE: This study explores the presence and actions of an electronic cigarette (e-cigarette) brand, Blu, on Twitter to observe how marketing messages are sent and diffused through the retweet (i.e., message forwarding) functionality. Retweet networks enable messages to reach additional Twitter u...
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| 出版年: | PLoS One |
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| 主要な著者: | , , , , , , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Public Library of Science
2015
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC4694088/ https://ncbi.nlm.nih.gov/pubmed/26684746 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0145387 |
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