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Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products
OBJECTIVES: Recently pharmaceutical marketers have expanded their audience by directly to the consumers advertising (DTCA) which is almost always limited to non-prescription drugs. DTCA has substantial effects on patient behavior and physician prescription. The aim of this study was to assess the pe...
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| Veröffentlicht in: | Pak J Med Sci |
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| Hauptverfasser: | , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Professional Medical Publications
2018
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6041529/ https://ncbi.nlm.nih.gov/pubmed/30034444 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.12669/pjms.343.15120 |
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