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Update on Direct-to-Consumer Marketing in Oncology
Although the frequency of direct-to-consumer health care advertising has dramatically increased since the advent of Internet marketing, its unregulated nature can pose risks to patients with cancer.
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
American Society of Clinical Oncology
2012
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC3457817/ https://ncbi.nlm.nih.gov/pubmed/23077440 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1200/JOP.2011.000513 |
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