What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

BACKGROUND: Health campaigns have struggled to gain traction with young adults using social media, even though more than 80% of young adults are using social media at least once per day. Many food industry and lifestyle brands have been successful in achieving high levels of user engagement and prom...

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Shranjeno v:
Bibliografske podrobnosti
izdano v:J Med Internet Res
Main Authors: Klassen, Karen Michelle, Borleis, Emily S, Brennan, Linda, Reid, Mike, McCaffrey, Tracy A, Lim, Megan SC
Format: Artigo
Jezik:Inglês
Izdano: JMIR Publications 2018
Teme:
Original Paper
Online dostop:https://ncbi.nlm.nih.gov/pmc/articles/PMC6024098/
https://ncbi.nlm.nih.gov/pubmed/29903694
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/10227
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