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The Effects of Varying Electronic Cigarette Warning Label Design Features on Attention, Recall, and Product Perceptions among Young Adults

This study was a 3 (Brand: Blu, MarkTen, Vuse) by 3 (Warning Size: 20%, 30%, or 50% of advertisement surface) by 2 (Warning Background: White, Red) experimental investigation of the effects of electronic cigarette (e-cigarette) warning label design features. Young adults ages 18–30 years (n = 544) w...

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Dettagli Bibliografici
Pubblicato in:Health Commun
Autori principali: Mays, Darren, Villanti, Andrea, Niaura, Raymond S., Lindblom, Eric N., Strasser, Andrew A.
Natura: Artigo
Lingua:Inglês
Pubblicazione: 2017
Soggetti:
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5999554/
https://ncbi.nlm.nih.gov/pubmed/29236529
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/10410236.2017.1372050
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