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Linking product design to consumer behavior: the moderating role of consumption experience
BACKGROUND: Previous investigations of product design broadly link aesthetic, functional, and symbolic designs to sales growth, high turnover, and market share. However, the effect of product design dimensions on consumer willingness-to-buy (WTB) and word-of-mouth (WOM) is virtually ignored by consu...
में बचाया:
| में प्रकाशित: | Psychol Res Behav Manag |
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| मुख्य लेखकों: | , , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Dove Medical Press
2018
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| विषय: | |
| ऑनलाइन पहुंच: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5957053/ https://ncbi.nlm.nih.gov/pubmed/29785145 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S161384 |
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