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Association between a parent’s brand passion and a child’s brand passion: a moderated moderated-mediation model
PURPOSE: Both marketing scholars and brand managers have noted the importance of brand passion. They have increasingly emphasized how brand passion influences consumers’ psychological states and behaviors. In contrast, an almost negligible effort has been made to study whether the individual’s brand...
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| Publicado no: | Psychol Res Behav Manag |
|---|---|
| Main Authors: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Dove Medical Press
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5903831/ https://ncbi.nlm.nih.gov/pubmed/29695938 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2147/PRBM.S161755 |
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