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When Action-Inaction Framing Leads to Higher Escalation of Commitment: A New Inaction-Effect Perspective on the Sunk-Cost Fallacy

Escalation of commitment to a failing course of action occurs in the presence of (a) sunk costs, (b) negative feedback that things are deviating from expectations, and (c) a decision between escalation and de-escalation. Most of the literature to date has focused on sunk costs, yet we offer a new pe...

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Detalhes bibliográficos
Publicado no:Psychol Sci
Main Authors: Feldman, Gilad, Wong, Kin Fai Ellick
Formato: Artigo
Idioma:Inglês
Publicado em: SAGE Publications 2018
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5904751/
https://ncbi.nlm.nih.gov/pubmed/29401001
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0956797617739368
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