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A method for evaluating cognitively informed micro-targeted campaign strategies: An agent-based model proof of principle
In political campaigns, perceived candidate credibility influences the persuasiveness of messages. In campaigns aiming to influence people’s beliefs, micro-targeted campaigns (MTCs) that target specific voters using their psychological profile have become increasingly prevalent. It remains open how...
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| Publicado no: | PLoS One |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Public Library of Science
2018
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5892896/ https://ncbi.nlm.nih.gov/pubmed/29634722 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1371/journal.pone.0193909 |
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