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Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth: An Outpatient Service Context
This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questi...
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| Gepubliceerd in: | Int J Environ Res Public Health |
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| Hoofdauteur: | |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
MDPI
2018
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| Onderwerpen: | |
| Online toegang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5800231/ https://ncbi.nlm.nih.gov/pubmed/29342842 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph15010132 |
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