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Investigating Effect of Service Encounter, Value, and Satisfaction on Word of Mouth: An Outpatient Service Context

This study investigates the relationships among service encounter, service value, patient satisfaction, and word-of-mouth (WOM) intention from the viewpoint of interactive marketing. Data were collected using a questionnaire survey. A total of 372 questionnaires were obtained and 350 of these questi...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:Int J Environ Res Public Health
1. Verfasser: Hsu, Li-Chun
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI 2018
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5800231/
https://ncbi.nlm.nih.gov/pubmed/29342842
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph15010132
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