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Branding Palliative Care Units by Avoiding the Terms “Palliative” and “Hospice”: A Nationwide Study in Taiwan
The term “palliative care” has a negative connotation and may act as a barrier to early patient referrals. Rebranding has thus been proposed as a strategy to reduce the negative perceptions associated with palliative care. For example, using the term “supportive care” instead of “palliative care” in...
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| Published in: | Inquiry |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
SAGE Publications
2017
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| Subjects: | |
| Online Access: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5798727/ https://ncbi.nlm.nih.gov/pubmed/28140730 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0046958016686449 |
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