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Branding Palliative Care Units by Avoiding the Terms “Palliative” and “Hospice”: A Nationwide Study in Taiwan

The term “palliative care” has a negative connotation and may act as a barrier to early patient referrals. Rebranding has thus been proposed as a strategy to reduce the negative perceptions associated with palliative care. For example, using the term “supportive care” instead of “palliative care” in...

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Dettagli Bibliografici
Pubblicato in:Inquiry
Autori principali: Dai, Ying-Xiu, Chen, Tzeng-Ji, Lin, Ming-Hwai
Natura: Artigo
Lingua:Inglês
Pubblicazione: SAGE Publications 2017
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5798727/
https://ncbi.nlm.nih.gov/pubmed/28140730
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0046958016686449
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