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A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan

In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study an...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:Int J Environ Res Public Health
Hauptverfasser: Chu, Feng-Yuan, Dai, Ying-Xiu, Liu, Jui-Yao, Chen, Tzeng-Ji, Chou, Li-Fang, Hwang, Shinn-Jang
Format: Artigo
Sprache:Inglês
Veröffentlicht: MDPI 2018
Schlagworte:
Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC6025606/
https://ncbi.nlm.nih.gov/pubmed/29857574
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph15061134
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