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A Doctor’s Name as a Brand: A Nationwide Survey on Registered Clinic Names in Taiwan
In countries where the private clinics of physicians can be freely named, registering a clinic with a physician’s name is one way to make patients familiar with the physician. No previous study had investigated how clinics make use of this method of personal branding. Therefore, the current study an...
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| Veröffentlicht in: | Int J Environ Res Public Health |
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| Hauptverfasser: | , , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
MDPI
2018
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| Schlagworte: | |
| Online Zugang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC6025606/ https://ncbi.nlm.nih.gov/pubmed/29857574 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3390/ijerph15061134 |
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