University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues

We tested whether affiliating beer brands with universities enhances the incentive salience of those brands for underage drinkers. In Study 1, 128 undergraduates viewed beer cues while event-related potentials (ERPs) were recorded. Results showed that beer cues paired with in-group backgrounds (logo...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Pubblicato in:Psychol Sci
Autori principali: Bartholow, Bruce D., Loersch, Chris, Ito, Tiffany A., Levsen, Meredith P., Volpert-Esmond, Hannah I., Fleming, Kimberly A., Bolls, Paul, Carter, Brooke K.
Natura: Artigo
Lingua:Inglês
Pubblicazione: SAGE Publications 2017
Soggetti:
Research Articles
Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5771860/
https://ncbi.nlm.nih.gov/pubmed/29160742
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0956797617731367
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !

Documenti analoghi