University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues

We tested whether affiliating beer brands with universities enhances the incentive salience of those brands for underage drinkers. In Study 1, 128 undergraduates viewed beer cues while event-related potentials (ERPs) were recorded. Results showed that beer cues paired with in-group backgrounds (logo...

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Bibliografiska uppgifter
I publikationen:Psychol Sci
Huvudupphovsmän: Bartholow, Bruce D., Loersch, Chris, Ito, Tiffany A., Levsen, Meredith P., Volpert-Esmond, Hannah I., Fleming, Kimberly A., Bolls, Paul, Carter, Brooke K.
Materialtyp: Artigo
Språk:Inglês
Publicerad: SAGE Publications 2017
Ämnen:
Research Articles
Länkar:https://ncbi.nlm.nih.gov/pmc/articles/PMC5771860/
https://ncbi.nlm.nih.gov/pubmed/29160742
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1177/0956797617731367
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