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The Influence of Color on the Consumer’s Experience of Beer
Visual appearance (e.g., color) cues set expectations regarding the likely taste and flavor properties of food and drink. These expectations may, in turn, anchor the subsequent tasting experience. In the present study, we examined the influence of the color of a beer on the consumer’s experience. Da...
में बचाया:
| में प्रकाशित: | Front Psychol |
|---|---|
| मुख्य लेखकों: | , , , |
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Frontiers Media S.A.
2017
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| विषय: | |
| ऑनलाइन पहुंच: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5742240/ https://ncbi.nlm.nih.gov/pubmed/29312065 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2017.02205 |
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