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Promising Themes for Antismoking Campaigns Targeting Youth and Young Adults
OBJECTIVES: Behavior change campaigns typically try to change beliefs that influence behaviors, with targeted beliefs comprising the campaign theme. We present an empirical approach for choosing among a large number of potential themes, and results from the implementation of this approach for campai...
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| Publicado no: | Tob Regul Sci |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5625632/ https://ncbi.nlm.nih.gov/pubmed/28989949 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.3.1.4 |
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