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Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study
Several message topic selection approaches propose that messages based on beliefs pretested and found to be more strongly associated with intentions will be more effective in changing population intentions and behaviors when used in a campaign. This study aimed to validate the underlying causal assu...
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| Pubblicato in: | J Commun |
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| Autori principali: | , , , , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
2016
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| Soggetti: | |
| Accesso online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5113814/ https://ncbi.nlm.nih.gov/pubmed/27867218 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/jcom.12227 |
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