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Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study

Several message topic selection approaches propose that messages based on beliefs pretested and found to be more strongly associated with intentions will be more effective in changing population intentions and behaviors when used in a campaign. This study aimed to validate the underlying causal assu...

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Detalhes bibliográficos
Publicado no:J Commun
Main Authors: Lee, Stella Juhyun, Brennan, Emily, Gibson, Laura Anne, Tan, Andy S. L., Kybert-Momjian, Ani, Liu, Jiaying, Hornik, Robert
Formato: Artigo
Idioma:Inglês
Publicado em: 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5113814/
https://ncbi.nlm.nih.gov/pubmed/27867218
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/jcom.12227
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