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Appeal to fear in health care: appropriate or inappropriate?

AIM: This paper examines appeal to fear in general: its perceived positive aspects, its negative characteristics, its appropriate as well as its fallacious use. BACKGROUND: Appeal to fear is a commonly used marketing method that attempts to change behaviour by creating anxiety in those receiving a f...

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Vydáno v:Chiropr Man Therap
Hlavní autor: Simpson, J. Keith
Médium: Artigo
Jazyk:Inglês
Vydáno: BioMed Central 2017
Témata:
On-line přístup:https://ncbi.nlm.nih.gov/pmc/articles/PMC5605990/
https://ncbi.nlm.nih.gov/pubmed/28932388
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s12998-017-0157-8
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