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Appealing to fear: A Meta-Analysis of Fear Appeal Effectiveness and Theories
Fear appeals are a polarizing issue, with proponents confident in their efficacy and opponents confident that they backfire. We present the results of a comprehensive meta-analysis investigating fear appeals’ effectiveness for influencing attitudes, intentions, and behaviors. We tested predictions f...
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| Publicado no: | Psychol Bull |
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| Main Authors: | , , , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2015
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5789790/ https://ncbi.nlm.nih.gov/pubmed/26501228 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1037/a0039729 |
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