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Content analysis of targeted food and beverage advertisements in a Chinese-American neighbourhood
OBJECTIVES: The current descriptive study aimed to: (i) quantify the number and type of advertisements (ads) located in a Chinese-American neighbourhood in a large, urban city; and (ii) catalogue the targeted marketing themes used in the food/beverage ads. DESIGN: Ten pairs of trained research assis...
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| Wydane w: | Public Health Nutr |
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| Główni autorzy: | , , , , |
| Format: | Artigo |
| Język: | Inglês |
| Wydane: |
Cambridge University Press
2017
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| Hasła przedmiotowe: | |
| Dostęp online: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5586044/ https://ncbi.nlm.nih.gov/pubmed/28587693 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1017/S1368980017001070 |
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