Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

This article examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

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Detalhes bibliográficos
Publicado no:Rand Health Q
Main Authors: Ashwood, J. Scott, Briscombe, Brian, Collins, Rebecca L., Wong, Eunice C., Eberhart, Nicole K., Cerully, Jennifer, May, Libby, Roth, Beth, Burnam, M. Audrey
Formato: Artigo
Idioma:Inglês
Publicado em: RAND Corporation 2017
Assuntos:
Mental Health
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5568159/
https://ncbi.nlm.nih.gov/pubmed/28845343
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