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Investment in Social Marketing Campaign to Reduce Stigma and Discrimination Associated with Mental Illness Yields Positive Economic Benefits to California

This article examines the potential impact of the California Mental Health Services Authority's stigma and discrimination reduction social marketing campaign on the use of adult behavioral health services, and it estimates the benefit-cost ratios.

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Bibliographische Detailangaben
Veröffentlicht in:Rand Health Q
Hauptverfasser: Ashwood, J. Scott, Briscombe, Brian, Collins, Rebecca L., Wong, Eunice C., Eberhart, Nicole K., Cerully, Jennifer, May, Libby, Roth, Beth, Burnam, M. Audrey
Format: Artigo
Sprache:Inglês
Veröffentlicht: RAND Corporation 2017
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Online Zugang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5568159/
https://ncbi.nlm.nih.gov/pubmed/28845343
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