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A Content Analysis of Unique Selling Propositions of Tobacco Print Ads
OBJECTIVES: The present study described the unique selling propositions (USPs) (propositions used to convince customers to use a particular brand/product by focusing on the unique benefit) of print tobacco ads. METHODS: A qualitative content analysis was conducted of print tobacco ads (N = 171) sele...
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| Publicado no: | Am J Health Behav |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
2017
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5556370/ https://ncbi.nlm.nih.gov/pubmed/28452697 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.5993/AJHB.41.2.11 |
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