Loading...
A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant...
Na minha lista:
| Udgivet i: | Front Psychol |
|---|---|
| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Frontiers Media S.A.
2017
|
| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5524892/ https://ncbi.nlm.nih.gov/pubmed/28790950 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2017.01256 |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|