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Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?

OBJECTIVE: To test whether hospital advertising expenditures predict HCAHPS global ratings. DATA SOURCES/STUDY SETTING: We examined media advertising expenditures by 2,142 acute care hospitals in 209 markets in the United States. Data on hospital characteristics, location, and revenue came from CMS...

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Dettagli Bibliografici
Pubblicato in:Health Serv Res
Autori principali: Huppertz, John W., Bowman, R. Alan, Bizer, George Y., Sidhu, Mandeep S., McVeigh, Colleen
Natura: Artigo
Lingua:Inglês
Pubblicazione: John Wiley and Sons Inc. 2016
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Accesso online:https://ncbi.nlm.nih.gov/pmc/articles/PMC5517686/
https://ncbi.nlm.nih.gov/pubmed/27546176
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/1475-6773.12549
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