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Hospital Advertising, Competition, and HCAHPS: Does It Pay to Advertise?
OBJECTIVE: To test whether hospital advertising expenditures predict HCAHPS global ratings. DATA SOURCES/STUDY SETTING: We examined media advertising expenditures by 2,142 acute care hospitals in 209 markets in the United States. Data on hospital characteristics, location, and revenue came from CMS...
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| Publicado no: | Health Serv Res |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
John Wiley and Sons Inc.
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5517686/ https://ncbi.nlm.nih.gov/pubmed/27546176 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1111/1475-6773.12549 |
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