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When Science is Not Enough: A Framework Towards More Customer-Focused Drug Development

INTRODUCTION: The purpose of this study was to identify the key barriers to a customer-focused drug development process and develop a comprehensive framework to overcome them. METHODS: The paper draws on existing literature, both academic and practitioner, across a range of disciplines (innovation m...

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Detalhes bibliográficos
Publicado no:Adv Ther
Main Authors: Oraiopoulos, Nektarios, Dunlop, William C. N.
Formato: Artigo
Idioma:Inglês
Publicado em: Springer Healthcare 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5504205/
https://ncbi.nlm.nih.gov/pubmed/28625003
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1007/s12325-017-0567-y
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