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What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?
BACKGROUND: Electronic word-of-mouth on social network sites has been used successfully in marketing. In social marketing, electronic word-of-mouth about products as health behaviors has the potential to be more effective and reach more young adults than health education through traditional mass med...
Guardat en:
| Publicat a: | J Med Internet Res |
|---|---|
| Autors principals: | , , , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
JMIR Publications
2017
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| Matèries: | |
| Accés en línia: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5500781/ https://ncbi.nlm.nih.gov/pubmed/28642215 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.7017 |
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