What Motivates Young Adults to Talk About Physical Activity on Social Network Sites?

BACKGROUND: Electronic word-of-mouth on social network sites has been used successfully in marketing. In social marketing, electronic word-of-mouth about products as health behaviors has the potential to be more effective and reach more young adults than health education through traditional mass med...

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Detalles Bibliográficos
Publicado en:J Med Internet Res
Autores principales: Zhang, Ni, Campo, Shelly, Yang, Jingzhen, Eckler, Petya, Snetselaar, Linda, Janz, Kathleen, Leary, Emily
Formato: Artigo
Lenguaje:Inglês
Publicado: JMIR Publications 2017
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Original Paper
Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC5500781/
https://ncbi.nlm.nih.gov/pubmed/28642215
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.2196/jmir.7017
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