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Price and distribution policies in healthcare marketing in Romania

There is a principle similar to the theory of exchange in the marketing of health services, meaning that what is delivered to the target market (i.e. the beneficiaries) must be equal to or greater than what is to be received (i.e. the price). The price level in the marketing mix is influenced by how...

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Detalhes bibliográficos
Publicado no:J Med Life
Main Authors: Coculescu, BI, Coculescu, EC, Purcărea, VL
Formato: Artigo
Idioma:Inglês
Publicado em: Carol Davila University Press 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5467256/
https://ncbi.nlm.nih.gov/pubmed/28616091
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