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Designing persuasive health materials using processing fluency: a literature review

BACKGROUND: Health materials to promote health behaviors should be readable and generate favorable evaluations of the message. Processing fluency (the subjective experience of ease with which people process information) has been increasingly studied over the past decade. In this review, we explore e...

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Publicado en:BMC Res Notes
Autores principales: Okuhara, Tsuyoshi, Ishikawa, Hirono, Okada, Masahumi, Kato, Mio, Kiuchi, Takahiro
Formato: Artigo
Lenguaje:Inglês
Publicado: BioMed Central 2017
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Acceso en línea:https://ncbi.nlm.nih.gov/pmc/articles/PMC5465451/
https://ncbi.nlm.nih.gov/pubmed/28595599
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s13104-017-2524-x
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