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Designing persuasive health materials using processing fluency: a literature review

BACKGROUND: Health materials to promote health behaviors should be readable and generate favorable evaluations of the message. Processing fluency (the subjective experience of ease with which people process information) has been increasingly studied over the past decade. In this review, we explore e...

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Bibliographic Details
Published in:BMC Res Notes
Main Authors: Okuhara, Tsuyoshi, Ishikawa, Hirono, Okada, Masahumi, Kato, Mio, Kiuchi, Takahiro
Format: Artigo
Language:Inglês
Published: BioMed Central 2017
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Online Access:https://ncbi.nlm.nih.gov/pmc/articles/PMC5465451/
https://ncbi.nlm.nih.gov/pubmed/28595599
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1186/s13104-017-2524-x
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