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The impact of the customer relationship management on organizational productivity, customer trust and satisfaction by using the structural equation model: A study in the Iranian hospitals

CONTEXT: One of the challenges in the fiercely competitive space of health organizations is responding to customers and building trust and satisfaction in them in the shortest time, with best quality and highest productivity. Hence the aim of this study is to survey the impact of customer relationsh...

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Detalhes bibliográficos
Publicado no:J Educ Health Promot
Main Authors: Yaghoubi, Maryam, Asgari, Hamed, Javadi, Marzieh
Formato: Artigo
Idioma:Inglês
Publicado em: Medknow Publications & Media Pvt Ltd 2017
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5433632/
https://ncbi.nlm.nih.gov/pubmed/28546971
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.4103/jehp.jehp_32_14
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