Customer Relationship Management Model by Using the Structural Equation Model in Hospitals of Isfahan University of Medical Sciences

Introduction: Customers are most important asset in organizations. Because Customers linked directly to the actions of an organization, are a valuable source of opportunities and threats in their related industry. This study aimed to design a model of customer relationship management (CRM) with usin...

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Main Authors: Maryam Yaghoubi, Fatameh Rahi, Hedayatalah Asgari, Marziyeh Javadi
Formato: Artigo
Idioma:Persa
Publicado em: Vesnu Publications 2014-01-01
Colecção:مدیریت اطلاعات سلامت
Assuntos:
Management
The Customer Relationship Management Model
Hospitals
Acesso em linha:http://him.mui.ac.ir/index.php/him/article/view/1443
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