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The Use of Imagery and Text That Could Convey Reduced Harm in American Spirit Advertisements

BACKGROUND: In 2015, the U.S. Food & Drug Administration issued warning letters to three tobacco companies regarding use of the terms “natural” and/or “additive-free” to describe their products, as these terms inaccurately convey reduced harm. Yet, tobacco companies engage in a variety of altern...

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Detalhes bibliográficos
Publicado no:Tob Control
Main Authors: Moran, Meghan Bridgid, Pierce, John P., Weiger, Caitlin, Cunningham, Mary C., Sargent, James D
Formato: Artigo
Idioma:Inglês
Publicado em: 2016
Assuntos:
Acesso em linha:https://ncbi.nlm.nih.gov/pmc/articles/PMC5342944/
https://ncbi.nlm.nih.gov/pubmed/27609781
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2016-053251
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