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Distributor– Retailer Interface in Pharmaceutical Supply Chain: Service Quality Measurement Scale
In the current competitive market, service quality management is the key to the survival and success of businesses. SERVQUAL is a popular service quality measurement scale (SQMS) that has served as a basis for subsequent research on service quality; it has been used for testing different aspects of...
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| Publicado no: | Iran J Pharm Res |
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| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Shaheed Beheshti University of Medical Sciences
2016
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| Assuntos: | |
| Acesso em linha: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5316279/ https://ncbi.nlm.nih.gov/pubmed/28243297 |
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