Referral service and customer incentive in online retail supply Chain

This paper studies an online retail supply chain that includes one referral infomediary and one retailer, in which the infomediary provides demand referral service to retailers and incentive rebates to customers. A linear dual-channel demand with the effect of customer incentive and horizontal servi...

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Bibliografische gegevens
Gepubliceerd in:Journal of Applied Research and Technology
Hoofdauteurs: Y. G. Chen, W. Y. Zhang, S. Q. Yang, Z. J. Wang, S. F. Chen
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Universidad Nacional Autónoma de México 2014
Onderwerpen:
Ingeniería
infomediary
demand referral
customer incentive
contract coordination
Online retail supply chain
Online toegang:https://www.redalyc.org/articulo.oa?id=47431170010
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