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Analysis of Mental Workload in Online Shopping: Are Augmented and Virtual Reality Consistent?
A market research company (Nielsen) reported that consumers in the Asia-Pacific region have become the most active group in online shopping. Focusing on augmented reality (AR), which is one of three major techniques used to change the method of shopping in the future, this study used a mixed design...
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| 出版年: | Front Psychol |
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| 主要な著者: | , , , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Frontiers Media S.A.
2017
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| 主題: | |
| オンライン･アクセス: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5266693/ https://ncbi.nlm.nih.gov/pubmed/28184207 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.3389/fpsyg.2017.00071 |
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