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Youth-Targeted E-cigarette Marketing in the US
OBJECTIVES: The purpose of this project was to explore the extent to which e-cigarette advertisements use youth-appealing content. METHODS: A sample of e-cigarette video ads (N = 154) were coded by 3 independent coders using the content appealing to youth (CAY) index, which measures over 40 youth-ap...
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| Udgivet i: | Tob Regul Sci |
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| Main Authors: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2017
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5221880/ https://ncbi.nlm.nih.gov/pubmed/28083545 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.3.1.9 |
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