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Youth-Targeted E-cigarette Marketing in the US

OBJECTIVES: The purpose of this project was to explore the extent to which e-cigarette advertisements use youth-appealing content. METHODS: A sample of e-cigarette video ads (N = 154) were coded by 3 independent coders using the content appealing to youth (CAY) index, which measures over 40 youth-ap...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Cyhoeddwyd yn:Tob Regul Sci
Prif Awduron: Padon, Alisa A., Maloney, Erin K., Cappella, Joseph N.
Fformat: Artigo
Iaith:Inglês
Cyhoeddwyd: 2017
Pynciau:
Mynediad Ar-lein:https://ncbi.nlm.nih.gov/pmc/articles/PMC5221880/
https://ncbi.nlm.nih.gov/pubmed/28083545
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.18001/TRS.3.1.9
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