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Packaging colour research by tobacco companies: the pack as a product characteristic
BACKGROUND: Tobacco companies use colour on cigarette packaging and labelling to communicate brand imagery, diminish health concerns, and as a replacement for prohibited descriptive words (‘light’ and ‘mild’) to make misleading claims about reduced risks. METHODS: We analysed previously secret tobac...
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| Udgivet i: | Tob Control |
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| Main Authors: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2016
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5135621/ https://ncbi.nlm.nih.gov/pubmed/27255118 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1136/tobaccocontrol-2015-052656 |
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