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Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes
Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in var...
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| Udgivet i: | Commun Methods Meas |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
2016
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| Fag: | |
| Online adgang: | https://ncbi.nlm.nih.gov/pmc/articles/PMC5063249/ https://ncbi.nlm.nih.gov/pubmed/27746848 https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2016.1150442 |
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