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Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes

Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in var...

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Bibliografiske detaljer
Udgivet i:Commun Methods Meas
Main Authors: Liu, Jiaying, Hornik, Robert
Format: Artigo
Sprog:Inglês
Udgivet: 2016
Fag:
Online adgang:https://ncbi.nlm.nih.gov/pmc/articles/PMC5063249/
https://ncbi.nlm.nih.gov/pubmed/27746848
https://ncbi.nlm.nih.govhttp://dx.doi.org/10.1080/19312458.2016.1150442
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